Xinyu Lin's Mission at CCD-NL: Using Social Media to Foster Cultural Heritage

Due to the rapid advancement of technology, our perspective on space and time has changed. In contemporary times, the world feels less distant. There is no longer a necessity to be physically present to achieve cultural closeness. Information has become so accessible that visiting a library or an internet café is now a choice rather than a necessity.

Within this development, social media has become a key element in how we connect to culture and society. As stated by the International Journal of Progressive and Sciences and Technologies (IJPSAT), social media helps users share different aspects of their identity, including their national and global backgrounds. This is especially important for users living far from home, as various platforms enable them to promote, maintain, and preserve their culture.

In this context, to foster the development and preservation of culture, we must engage with different platforms and create a community that embraces this mission. Xinyu Lin, Social Media and Content Specialist at CCD-NL, has been working toward this initiative, using her expertise to harness the power of social media for cultural promotion. We had the opportunity to interview Xinyu Lin, during which she shared her insights on the intersection of social media and culture, as well as her work at CCD-NL.

We invite you to read the full interview to learn more about her role at CCD-NL and her vision for using social media as a tool for cultural preservation and exchange.

• Can you tell us about your journey from China to the University of Amsterdam? What motivated you to study Global Arts, Culture, and Politics?
  My journey from China to the University of Amsterdam was driven by a deep curiosity about how art and culture shape politics and identity across the globe. Growing up in a country with rich historical and cultural diversity, I have always been fascinated by the intersections of cultural expression and political discourse. The Global Arts, Culture, and Politics program at the University of Amsterdam offered the perfect platform to explore these intersections, with its interdisciplinary focus and international perspective.
  
  

• Given your focus on intercultural communication, how do you think social media can enhance cross-cultural understanding?

Social media has become a powerful tool for breaking down cultural barriers and facilitating dialogue. It allows individuals from different parts of the world to share their stories, experiences, and values in real time. I believe that through responsible and thoughtful engagement on these platforms, we can foster greater empathy and understanding, creating digital spaces where diverse cultures are celebrated rather than misunderstood.

• What challenges have you faced in promoting intercultural dialogue at work or university, and how did you handle them?

One of the challenges I have faced is dealing with cultural misconceptions or stereotypes that arise during discussions. At both work and university, people often come from diverse backgrounds with deeply ingrained cultural beliefs. To address this, I try to create an open environment for discussion, encouraging people to ask questions and share their perspectives without judgment. This approach helps transform potential conflicts into learning opportunities for everyone involved.

• What are your career aspirations after completing your degree? How do you envision using your skills in cultural diplomacy?
  After completing my degree, I hope to work in the field of cultural diplomacy or international relations, where I can use my skills to bridge cultural divides and promote understanding between nations through cultural exchange programs and public diplomacy initiatives.
  

• What is your biggest dream?

My biggest dream is to create a platform or organization that facilitates cultural exchange on a global scale, perhaps through art, education, or media. I want to contribute to a world where cultural differences are not just tolerated but celebrated, helping to build a more inclusive and harmonious global society.

• What drew you to apply for the Social Media and Content Specialist position at CCD-NL?
  I was drawn to CCD-NL because of its focus on promoting cultural understanding and dialogue, which aligns closely with my own passions and academic background. The opportunity to use social media to amplify the voices of different cultural communities and share meaningful content really excites me.
  

• What cultural insights have you gained from your experiences at CCD-NL?

At CCD-NL, I have gained valuable insights into how culture flows across the borders of countries to achieve international collaboration. I have also learned about the challenges that culture and artisans face today, which highlight the importance of using social media to help promote and preserve cultural heritage.

• In what ways do you think social media can enhance cultural learning for your audience?
  Social media can provide immediate access to diverse cultural experiences, from virtual museum tours to interviews with artists. By curating and sharing culturally rich content, we can spark curiosity and inspire our audience to explore and engage with new perspectives.
  

• What are your goals for your time at CCD-NL, and what do you hope to achieve by the end of your internship?
  During my time at CCD-NL, I aim to create content that not only informs but also inspires action. By the end of my internship, I hope to have contributed to raising CCD-NL’s social media presence and establishing lasting connections between different cultural communities. 

Are you interested in joining CCD-NL as a volunteer?

Are you looking for an internship or an opportunity to volunteer for a cause you are passionate about? CCD-NL is currently looking for interns and volunteers in the areas of fundraising, communication, marketing, social media, project organizing, and event planning. Send us an email to info@ccdnl.org with your CV and Cover Letter to apply for our open positions or become a volunteer.